Incognita: Interactive Persuasion Design & Data Visualization

The invisible poor are referred to as invisible for a reason - most of us are unaware of the portion of civilisation that lives below the poverty line, and much less so in many major cities because of our perceptions of the affluence of said cities.

I want to bring awareness to the extent of invisible abject poverty in global major cities by allowing users to think about this issue through objective and emotional lenses.

Planning

The focus of the infographic is on the narrative told. I want users to have is a sense of urgency to contribute to the conversation, by showing the resources and programmes that exist to address such problems. I also want to attract and engage user interest through the use of strategic and pleasing microanimations.

Information Architecture

The key journey I am taking users on is the recognition of which citiesare ranked highly based on parameters outlined in the GPCI, and thenexplore the case study associated with those cities.

Storyboarding, Sketches & Process

Keeping the narrative in mind, I designed the experience with two key aspects in mind: the objective, and the subjective. This includes considering how statistical data should be represented (the infographic portion), how the stories should be represented (the case study portion), and how both these aspects should be accessed. I separated out all these considerations into sections accordingly