Concept & Research
Promoting empowerment helps those with smaller voices to feel included from a young age. To understand how to communicate this to our target audience we did research by reading lots of children’s books. Observing the typography, imagery, and diction.
H is for Health
For this spread my goal was to spread the importance of health. In this society it is easy to get caught up in collecting wealth at the expense of health. I took the popular saying, “An apple a day keeps the doctor away, and used a piggy bank to collect apples literally.
B is for Body
Starting from a young age, our first exposure to shapes come from the fruits and vegetables we eat. I decided to personify the vegetables as body types and that all are natural and beautiful.
Something I learned through this project is that half of the effort goes into perfecting the specs and iteration of the spreads. Also to keep things simple for the interaction or else the kids will likely be distracted from the main message.